A category, content, and structural review of both Cook Periodontics & Dental Implants locations, with fixes ranked by impact.
Primary category is set to a secondary-strength category on both listings, not the strongest specialty match.
Identical business description copy-pasted across both locations, with no location-specific keyword targeting.
Leland listing is missing a phone number and needs one added.
Services tab needs to be populated from the website's procedure list, and reviews should be answered per location.
Only Facebook is linked on the profile. Any other active accounts the practice maintains should be added too.
Re-check local pack positions 30 days after the category and description changes go live.
Both listings use "Dental implants periodontist" as the primary category. No secondary categories recorded at time of review.
Primary category is the single strongest relevancy signal on a GBP listing. "Dental implants periodontist" is a reasonable secondary category, but it isn't the specialty match Google weighs most for periodontal search intent. Same recommendation applies to both locations.
Each recommended secondary category should be backed by matching services in the Services tab, so the listing has real content supporting the category rather than the category standing alone.
Both listings run this identical description: "We are committed to working together as a caring team of individuals to provide a friendly, clean environment that will allow us to provide excellent quality dental care and encourage lifelong periodontal/dental health. We will clearly communicate dental and oral education, treatment and finances. We will continue to grow in our profession through continued education and team building that will reflect in the quality of the periodontal treatment we provide at our offices in Wilmington and Leland, NC."
Both listings currently run the exact same 750-character description. A shared description across locations misses the chance to rank each one for its own city and nearby suburbs, and can read as duplicate content across the profile.
Cook Periodontics & Dental Implants provides expert periodontal care and dental implant treatment to patients throughout Wilmington, Wrightsville Beach, and Porters Neck, NC. Led by Dr. Deana Cook, a LANAP-certified periodontist, our Wilmington office offers gum disease treatment, LANAP laser therapy, dental implants, Chao Pinhole Surgical Technique, bone grafting, and periodontal plastic surgery. We combine advanced technology like 3D cone beam imaging with a warm, patient-focused approach to help you achieve lasting periodontal health. Our team clearly communicates every step of your treatment and financial options so you always know what to expect. New patients are welcome, no referral required. Call our Wrightsville Avenue office today to schedule your consultation.
Cook Periodontics & Dental Implants brings specialized periodontal care and dental implant solutions to patients in Leland, Southport, and Brunswick County, NC. Dr. Deana Cook, a LANAP-certified periodontist, and her team offer gum disease treatment, LANAP laser therapy, dental implants, All-on-4 implant-supported dentures, gum grafting, and scaling and root planing at our Magnolia Village Way location. We use advanced diagnostic technology and a conservative, individualized treatment philosophy to protect your periodontal and overall health. Our staff takes time to explain your diagnosis, treatment plan, and costs clearly. We're currently accepting new patients with no referral necessary. Contact our Leland office to schedule your appointment.
The Services section on each listing should mirror the procedures on the website. The recommended set below is the same 9 services at both offices, with only the description wording varying for location keywords. Confirm with the practice that Leland offers all nine before publishing.
| Service | Description |
|---|---|
| LANAP Laser Treatment | FDA-cleared laser therapy for moderate to severe gum disease. Minimally invasive with little to no downtime, performed by Dr. Deana Cook, a LANAP-certified periodontist serving Wilmington and Wrightsville Beach patients. |
| Dental Implants | Permanent, natural-looking tooth replacement using titanium implants. We place single implants, multiple implants, and full-arch restorations for patients throughout Wilmington and Porters Neck. |
| Chao Pinhole Technique | Scalpel-free, suture-free treatment for gum recession. Patients typically return to normal activities the same day. |
| All-on-4 Dentures | A full arch of replacement teeth secured by just four implants, a stable, long-term alternative to removable dentures. |
| Gum Grafting | Restores gum tissue lost to recession, protecting tooth roots and improving your smile's appearance. |
| Bone Grafting | Rebuilds jawbone density to prepare for successful implant placement. |
| Scaling & Root Planing | Deep cleaning below the gumline to treat early to moderate periodontal disease and prevent progression. |
| Periodontal Maintenance | Ongoing supportive care following periodontal treatment to keep gum disease from returning, offered at our Wilmington office. |
| Oral Cancer Screening | Included as part of routine periodontal visits to catch early warning signs. |
| Service | Description |
|---|---|
| LANAP Laser Treatment | Advanced, FDA-cleared laser treatment for gum disease offered at our Leland office by LANAP-certified periodontist Dr. Deana Cook, serving Leland, Southport, and Brunswick County patients. |
| Dental Implants | Titanium implant placement for single teeth, multiple teeth, or full-arch tooth replacement, restored to look and function like natural teeth. |
| Chao Pinhole Technique | A minimally invasive way to treat gum recession without scalpels or sutures. |
| All-on-4 Dentures | Fixed, full-arch dentures anchored by four strategically placed implants, with no daily removal and no slipping. |
| Gum Grafting | Repairs receded gum tissue to protect exposed tooth roots and reduce sensitivity. |
| Bone Grafting | Strengthens the jawbone to support future implant placement. |
| Scaling & Root Planing | Deep, non-surgical cleaning to treat gum disease at its early stages. |
| Periodontal Maintenance | Ongoing supportive care following periodontal treatment to keep gum disease from returning. |
| Oral Cancer Screening | Included as part of routine periodontal visits at our Leland office to catch early warning signs. |
Full descriptions for the services grouped under each secondary category, ready to drop into the Services tab on both listings.
| Service | Description |
|---|---|
| Dental Implants | Permanent, natural-looking tooth replacement using titanium implants, available for single teeth, multiple teeth, or full-arch restorations at both offices. |
| All-on-4 Dentures | A full arch of replacement teeth secured by just four implants, a stable, long-term alternative to removable dentures. |
| Bone Grafting | Rebuilds jawbone density to prepare for successful implant placement. |
| Service | Description |
|---|---|
| Scaling & Root Planing | Deep cleaning below the gumline to treat early to moderate periodontal disease and prevent progression. |
| Periodontal Maintenance | Ongoing supportive care following periodontal treatment to keep gum disease from returning. |
| Oral Cancer Screening | Included as part of routine periodontal visits to catch early warning signs. |
Each listing should reinforce its own geography through how reviews are handled.
The Leland listing is missing a phone number entirely. Without one, patients can't call directly from the listing, and it also affects eligibility for call-tracking and click-to-call metrics in Google's own reporting.
Recording where the profile stands today is what makes the next review measurable.
Social Media LinksBuild out
07Facebook is the only social account linked on the profile.
The GBP listing should reflect every platform the practice actively maintains, not just one.